Vintage Deep South Peanut Pie Ad (Creepy)

I stumbled across the vintage deep south peanut pie recipe/advertisement for Karo syrup on boing boing, and it was too creepy not to post.

"Here's a dessert to make even your deepest-dyed Yankee start complimenting you with a Southern accent. It's right from Dixie... and down thataway (where peanut pie was born!)..."

Not sure if that "down thataway" is a reference to what's behind that chippendale baby's hat, but that would make it even more disturbing. I did make a North Carolina peanut pie once-- a nice sweet/savory combination. But might be scared to try the recipe in this ad, for fear of conjuring that naked "deep south" pie imp in my kitchen...